Cover image for eBusiness and eCommerce : managing the digital value chain
Title:
eBusiness and eCommerce : managing the digital value chain
Personal Author:
Publication Information:
Berlin : Springer, 2009
Physical Description:
x, 220 p. : ill. ; 25 cm.
ISBN:
9783540893271
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Material Type
Item Category 1
Status
PSZ JB 30000010205037 HF5548.32 M44 2009 Open Access Book
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Summary

Summary

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study.

The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain. 


Table of Contents

1 eBusiness Frameworkp. 1
1.1 Defining Electronic Businessp. 2
1.2 Case Studies on Electronic Businessp. 4
1.2.1 Electronic Shop (B2C)p. 4
1.2.2 Electronic Health Market (B2B)p. 7
1.2.3 Electronic Voting and Elections (A2C)p. 9
1.2.4 Knowledge Exchange via Electronic Books (C2C)p. 11
1.3 Arguments for Internet Economicsp. 12
1.4 Value Chain and Chapter Overviewp. 14
1.5 Literary Referencesp. 17
2 eProducts and eServicesp. 19
2.1 Components of a Business Modelp. 20
2.2 Anatomy of an Electronic Marketplacep. 22
2.2.1 Horizontal Integrationp. 23
2.2.2 Vertical Integrationp. 24
2.3 Classification of Business Webs According to Tapscottp. 26
2.3.1 Agora B-Webp. 26
2.3.2 Aggregator B-Webp. 28
2.3.3 Integrator B-Webp. 30
2.3.4 Alliance B-Webp. 32
2.3.5 Distributor B-Webp. 35
2.4 Comparison and Valuation of Networksp. 37
2.5 The Price Formation Processp. 39
2.5.1 Options for Price Differentiationp. 39
2.5.2 Linear and Nonlinear Price Formationp. 41
2.5.3 Forms of Price Bundlingp. 42
2.5.4 Dynamic Price Formationp. 43
2.6 Profit Models for Electronic Marketsp. 45
2.7 Literary Referencesp. 46
3 eProcurementp. 49
3.1 Strategic and Operational Procurementp. 50
3.2 Information Support for Procurementp. 51
3.3 Basic Types of eProcurement Solutionsp. 53
3.3.1 Market Models for eProcurementp. 53
3.3.2 Sell-Side Modelp. 55
3.3.3 Buy-Side Modelp. 57
3.3.4 Marketplacep. 58
3.4 Catalog Managementp. 60
3.5 Standard Software for Desktop Purchasingp. 65
3.6 Market for eProcurement Service Providerp. 67
3.7 Literary Referencesp. 68
4 eMarketingp. 69
4.1 The Path to Individual Marketingp. 70
4.2 Comparison of the Communications Mediap. 72
4.3 The Development Model for Online Customersp. 73
4.3.1 The Online Surferp. 73
4.3.2 The Online Consumerp. 74
4.3.3 The Online Prosumerp. 75
4.3.4 The Online Buyerp. 76
4.3.5 The Key Online Customerp. 77
4.3.6 Measuring Success with Online Customersp. 78
4.4 Online Promotionp. 80
4.4.1 Push Principle vs. Pull Principlep. 80
4.4.2 Content Managementp. 81
4.4.3 Types of Promotionp. 83
4.5 Prospects for eMarketingp. 85
4.6 Literary Referencesp. 87
5 eContractingp. 89
5.1 The Electronic Negotiation Processp. 90
5.2 Generic Services for the Negotiation Processp. 91
5.3 The Digital Signaturep. 93
5.3.1 Asymmetric Coding Proceduresp. 93
5.3.2 Generating Digital Signaturesp. 94
5.3.3 Tasks of the Certification Sitep. 96
5.3.4 Verification of Certificatesp. 97
5.4 XML and Electronic Contractsp. 100
5.5 Legal Rights of the Information Societyp. 101
5.6 Literary Referencesp. 103
6 eDistributionp. 105
6.1 Components of a Distribution Systemp. 106
6.2 Types of Distribution Logisticsp. 107
6.2.1 Online Distributionp. 107
6.2.2 Offline Distributionp. 109
6.2.3 Hybrid Distributionp. 111
6.3 Supply Chain Managementp. 112
6.3.1 Cycles Within the Sales Chainp. 112
6.3.2 The SCOR Reference Modelp. 114
6.3.3 On-Demand Productionp. 116
6.4 Electronic Software Distribution (ESD)p. 118
6.4.1 Architecture for Software Distributionp. 118
6.4.2 ESD Functions and Servicesp. 119
6.5 Protection Through Digital Watermarksp. 121
6.6 Literary Referencesp. 123
7 ePaymentp. 125
7.1 Overview and Classificationp. 126
7.2 Credit Card-Based Proceduresp. 126
7.2.1 Credit Cards with Secure Sockets Layerp. 127
7.2.2 PayPalp. 128
7.2.3 Secure Electronic Transaction (SET)p. 130
7.2.4 Conclusionp. 132
7.3 Asset-Based Proceduresp. 132
7.3.1 CASHp. 132
7.3.2 Geldkartep. 132
7.3.3 Conclusionp. 133
7.4 Innovative ePayment Solutionsp. 134
7.4.1 eCashp. 134
7.4.2 Millicentp. 135
7.4.3 PayWord and MicroMintp. 136
7.4.4 Random Paymentp. 136
7.4.5 Conclusionp. 137
7.5 Solutions for Fee-Based Web Sitesp. 137
7.5.1 Firstgate Click & Buyp. 137
7.5.2 Allopassp. 137
7.5.3 Conclusionp. 138
7.6 Comparison of ePayment Solutionsp. 138
7.7 Literary Referencesp. 139
8 eCustomer Relationship Managementp. 141
8.1 From Product Orientation to Customer Orientationp. 142
8.2 The Customer Equity Model by Blattberg et al.p. 144
8.3 Analytical Customer Relationship Managementp. 146
8.3.1 Rough Architecture of a Customer Data Warehousep. 146
8.3.2 Evaluation of a Multidimensional Data Cubep. 148
8.3.3 Steps Involved in Outlining a Data Cubep. 149
8.3.4 Data Mining Procedurep. 151
8.3.5 Decision Trees for Customer Classificationp. 152
8.4 Operational Customer Relationship Managementp. 154
8.4.1 Customer Buying Cyclep. 154
8.4.2 Multichannel Managementp. 157
8.4.3 Inbound and Outbound Customer Processesp. 159
8.5 Use of CRM Systemsp. 160
8.6 Controlling Customer Relationship Managementp. 162
8.7 Literary Referencesp. 163
9 mBusinessp. 165
9.1 Mobile Devicesp. 166
9.2 Mobile Communicationp. 167
9.2.1 The GSM Cell Phone Networkp. 167
9.2.2 Local Communication with Bluetoothp. 169
9.3 Mobile Applicationsp. 171
9.3.1 Mobile Paymentp. 171
9.3.2 Mobile Ticketingp. 174
9.3.3 Mobile Web Sitesp. 176
9.3.4 Location-Dependent Servicesp. 181
9.3.5 Mobile Devices in the Medical Fieldp. 182
9.4 Literary Referencesp. 183
10 eSocietyp. 185
10.1 Change in the Working Worldp. 186
10.2 Changing Organizational and Work Structuresp. 188
10.2.1 Virtual Organizationsp. 188
10.2.2 Work Organization in eTeamsp. 189
10.3 The Knowledge Worker in a Knowledge Societyp. 191
10.4 Measuring the Success of Intellectual Capitalp. 192
10.5 Ethical Maxim for eTeamsp. 194
10.6 Literary Referencesp. 196
Glossaryp. 199
Bibliographyp. 209
Indexp. 219
About the Authorsp. 221