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Innovation and diffusion of software technology : mapping strategies
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Amsterdam : Elsevier Science, 2007
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PSZ JB 30000010160390 TK5105.888 P376 2007 Open Access Book

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This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software applications these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.The author, Arch Woodside received the 1998 Living Legend in Marketing Award. This book is International in scope. It provides DSA Models, event chronology maps, and cognitive maps for more comprehensive analysis. It includes individual case study and cross-case findings for new theory development.

Table of Contents

List of Figuresp. vii
List of Tablesp. xi
List of Exhibitsp. xiii
Synopsisp. xv
Acknowledgmentsp. xvii
1 Storytelling Research on Innovation and Diffusion of Software Technology (IDST)p. 1
2 Research on New Software Application Developmentp. 27
3 Research Methodp. 49
4 Advanced Case Study-Red Hatp. 69
5 Advanced Case Study-Zapletp. 99
6 Advanced Case Study-NetDynamicsp. 145
7 Advanced Case Study-Kana Communicationsp. 191
8 Advanced Case Study-Intuit QuickBooksp. 233
9 Advanced Case Study-Trilogyp. 281
10 Theory Development, Generalization, and Conclusionsp. 333
Appendicesp. 379
Referencesp. 453
Subject Indexp. 461