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Gung ho!
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New York, NY : Morrow, 1998
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PSZ JB 30000010158934 HF5549.5.M63 B52 1998 Open Access Book Book
PSZ KL 30000010158933 HF5549.5.M63 B52 1998 Open Access Book Advance Management

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Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.

Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:

The Spirit of the Squirrel The Way of the Beaver The Gift of the Goose

These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.

Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.

Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.

Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.

Author Notes

Kenneth Hartely Blanchard was born May 6, 1939, in Orange, New Jersey. He married Marjorie McKee, a business consultant, in 1962. He founded Blanchard Training and Development in 1977.

Blanchard has cowritten several books on management, including one of the best-selling management books of all time, The One-Minute Manager (1982) with Spencer Johnson. In the book, the authors describe effective and efficient management skills. The basics to good management are setting goals, praising, and reprimanding. Blanchard says that these skills can easily be translated to work in the home as well as the office.

Blanchard lives in San Diego, California.

(Bowker Author Biography)

Reviews 3

Booklist Review

Blanchard is author of The One-Minute Manager (1982) and several dozen sequels and variations. It would be easy to dismiss Blanchard and his one-minute guides as superficial and formulaic, but he has effectively gotten his messages to millions more than have the authors of more ponderous works whose ultimate lessons may often be the same. Blanchard chooses a topic, singles out several points to make, and--with great enthusiasm--illustrates them with a simple parable. Most recently he and Bowles, a Canadian businessman, considered customer service in Raving Fans (1993). Now the pair similarly look at employee satisfaction and productivity as they exhort managers to provide work that is both worthwhile and driven by values and goals, to put workers in control of production, and--as exemplified by their title--to cheer one another on. --David Rouse

Publisher's Weekly Review

Blanchard and Bowles (Raving Fans) lay out a three-step strategy for motivating employees: make sure they know why their work is important; give them control of how they do their jobs; provide encouragement. The authors related their story through the voice of a female plant manager who is said to have learned these truths from a Native American manager who had been told them by his grandfather. The book reads like a fable, e.g., the first step is presented as "The Spirit of the Squirrel." The construct wears thin. Worse, the authors offer no specifics about how employees should work together (gung ho in Chinese), and what exactly management should do all day, except make sure all three steps recommended here are followed. If in fact employees really are a company's most important asset, as managers everywhere seem fond of noting, one might wonder why such a three-step plan is needed at all. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved

Library Journal Review

In these days where the computer reigns supreme and management thought is presented in complicated models, there is something refreshing about management principles taught by allegory. Blanchard (The One Minute Manager, LJ 3/1/84), along with coauthor Bowles (Raving Fans, Morrow, 1993) recounts an organizational turnaround based on three Native American lessons. In "The Spirit of the Squirrel," the lesson is one of the power of worthwhile work. In "The Way of the Beaver," the lesson is accomplished through empowerment. In "The Gift of the Goose," the lesson is the exponential factor of motivation. The problem inherent in the principles in this work, or any change program from weight-loss diets on up, is that there needs to be constant focus; success, if it is not continually renewed, is dissipated over time. Although new, this work makes a good preface and companion to Eliyahu Goldratt and Jeff Cox's The Goal (North River, 1992. 2d ed.).¬ĎSteven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.