Cover image for Blogwild! : a guide for small business blogging
Blogwild! : a guide for small business blogging
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Publication Information:
New York, NY : Portfolio, 2006


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PSZ JB 30000010132637 HF5415.1265 W52 2006 Open Access Book

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Perfect for small businesses and nonprofits, a funny and effective guide to business blogging. The world seems to have gone blogwild. Every day more and more blogs appear and businesses are realising that blogging can be a dynamite sales, marketing and communications tool. Written by a well-known blogging expert, Blogwild! walks would-be bloggers through the entire process and demonstrates just how easy it is to get up and running.

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Booklist Review

Merriam-Webster's Collegiate Dictionary named blog the word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then, blog is short for weblog, an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as effortless marketing, and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at --David Siegfried Copyright 2006 Booklist

Table of Contents

Introductionp. xiii
Part 1 A Who-Log? A Web-What?
What Is a Blog?p. 3
Where Do I Find Blogs to Read?p. 5
Anatomy of a Blogp. 8
What Is a TrackBack?p. 15
How a Blog Worksp. 17
A Brief History of Bloggingp. 19
Who Reads Blogs?p. 23
Part 2 Blogs and Business
Blogs and Businessp. 27
Fire Your Web Designerp. 32
Become the Filter, Be the Lensp. 34
Web Site or Blog?p. 36
The Legend of Microsoftp. 39
E-mail Newsletter or Blog?p. 42
Blogs vs. Discussion Forumsp. 44
How to Make Money Bloggingp. 46
Why Google Loves Blogsp. 49
You Don't Need to Blog Every Day to Be Successfulp. 52
Hot Topics, Hot Trafficp. 54
After the Stormp. 57
Are You Ready to Start Blogging?p. 60
Part 3 Creating and Publishing Your First Blog
Choosing a Blog Platformp. 63
Why TypePad?p. 67
Crafting Your Blog's Personap. 71
Blogging and Ethicsp. 76
Creating Your First Blogp. 81
Getting to Know TypePadp. 84
Publishing Your First Postp. 85
Adding Images to Your Postsp. 91
Uploading, Linking, and Sharing Filesp. 93
Schedule a Post for Future Publishingp. 95
Part 4 Advanced Techniques
Editing, Revising, Approving, and Removing Commentsp. 99
Adding or Removing Categoriesp. 102
Change Your Blog's Designp. 104
Using Custom Themesp. 113
Tweaking Your Profile and About Pagep. 115
Advanced Posting Optionsp. 118
Posting by E-mail, Cell Phone, or Camera Phonep. 122
Managing Your Filesp. 125
Part 5 Promoting Your Blog
Creating and Adding TypeListsp. 129
Monitoring Your Blog's Trafficp. 132
Password Protecting Your Blogp. 135
Turning on Third-Party Notificationp. 138
What Is a Feed and How Does It Work?p. 140
What Is Podcasting?p. 149
Promoting Your Blogp. 151
What's Next?p. 154
Instant, Global Self-Expressionp. 156
Share Your Successp. 159
The Goody Bagp. 161
Glossaryp. 163
Indexp. 167